Admiral’s Finest Hour
The Birth of the Modern Kit PLUS: England’s 2014 World Cup Strip

Woodcock never looked cooler than when wearing this England shirt

Team:  England

Home or Away:  Home

Years Active:  1980-1983

As Worn By: Kevin Keegan, Trevor Francis, Glenn Hoddle, Trevor Brooking, Graham Rix, Bryan Robson, Tony Woodcock, Steve Coppell, Paul Mariner & Mick Mills.


Admiral took over the making of the England Kit in 1974 and it was the first time that a manufactures symbol was added to the kit worn by the players. It was also the first time a licensing deal was paid to the FA allowing Admiral to market replica kits and the era of the modern kit began. They believed that a market was there for teams to create strong identities for themselves with the advent of colour television, and they were proved right despite a lot of opposition in the game at the time.

This kit was Admirals second design for England and was first worn in the 3–1 win over Argentina at Wembley Stadium on 13 May 1980. This shirt added a new dimension to the national team’s look with its coloured panels and became very popular with fans when it was worn in the 1980 European Championships in Italy, England’s first major tournament for a decade.

Despite this success the 1980s marked a period of decline for the Admiral brand as it began to lose its contracts with the major clubs to domestic rival, Umbro, and new international entrant, Adidas.

Even though Admiral still held the England kit contract, one of the most valuable in the world, the company was declared bankrupt in 1982. The brand reappeared on the market for the 1983–84 season producing the same double pinstripe design for both Leicester City and Notts County.

Rate This Kit: [kkstarratings]

World Cup 2014

EnglandTop-634x431Nike are set in the next few days to reveal England’s kit for the World Cup finals this summer.

A photo was leaked to the internet recently which shows it to be v-neck, minimalist and retro in it’s style.

It will be an white ensemble given FIFA’s bizarre preference that all countries shall be dressed top-to-toe in the same colour to make the most of HD TV coverage from Brazil.

So that should make the change strip all red.

Unless there is a diversion, like the decision at the the 1970 World Cup to go for all sky blue, as worn when England beat Czechoslovakia that summer in Mexico thanks to an Alan Clarke penalty.

Insiders suggest it is likely that there will be a retro feel about the kits.

For further info in the next few days, it might be worth checking back here at

Peter Osgood wears England's all sky-blue kit in 1970
Peter Osgood wears England’s all sky-blue kit in 1970


Leave a Comment

Your email address will not be published. Required fields are marked *